Browsing all articles tagged with Heineken Premium Light.

Heineken Premium Light to Get Boatload of Money

Heineken Premium Light (HPL) will be targeting 1 million people for sampling. Heineken USA is about to launch a campaign to puch the sales of Heineken Premium Light and close distribution gaps with Heineken, as reported in the Beer Marketer’s Insights. From the BLI issue: “HUSA will be “spending a boatload of money” on HPL [...]

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