Alcohol is Recession Proof, Alcohol Sales During the Recession Are Up

A recent report that was published on businessweek.com, shows the sales of alcohol over the last year during our current recession. The report shows the sales of beer, wine, and spirits in the U.S. in 2009, and the remarkable increases in every category.

This report is proof that even during a recession, and when people don’t have much money to spend, they still chose to spend it on booze. Although, a lot of these increases in alcohol sales in supermarkets and grocery stores, are most likely due to the fact that people are trying to save money by staying home and drinking, instead of going out to bars and clubs. Lets face it, you can get drunk at home for under $10 bucks. But the second you go out to a bar, you know you are going to need to be spending 3, 4, 5 times that amount to get your buzz on!

The report also shows that people are deciding to buy the less expensive alcohols now as well to save a little extra coin. From the report on the right, sales for imported beer are down 3.8% while cheap beers are up 7.3%, and sales for wine that cost more that $20 a bottle are also down 1.6%, while the $9-12 bottle sales are up 6%.  Are we seeing a trend here?

In conclusion, Alcohol is recession proof. People are still going to drink, even if they can’t afford it, and they will just settle for the cheapest means possible.

Report from businessweek.com