MillerCoors to Launch Foster’s Premium Ale, Foster’s New Look

MillerCoors is going to be relaunching Foster’s Special Bitter as Foster’s Premium Ale. Personally I could care less. Foster’s is one of the worst tasting beers that the MillerCoors company has in production. After a terrible long long night of drinking this crap in a casino, all for a chance to win a raffle, I have sworn off Foster’s! Yep, we were given a raffle ticket to drop in a box after each Foster’s bought. After a few friends and I had about 20 of these things each, we were positive that we were going to win!  Full of nasty beer, drunk and as all hell, and tired from being up for over 24hours, not wining a single thing in the raffle was just the icing on the cake. At this point we decided the only rational thing to do was to go buy another fosters and continue gambling!

MillerCoors has the best beers out, but Foster’s we could do with out. Curious to see the new packaging though.

From BrewBlog.com:

The beer remains the same. But the packaging is getting tweaked along with the name. The Foster’s Premium Ale oil can contains more gold coloring and the logo is cleaner and “more Foster’s like,” said Doug Kooyman, senior brand manager for Foster’s.

The decision to relaunch was made after successful test in 45 Outback Steakhouse restaurants in New York and Orlando, Florida.

In participating restaurants, sales of Foster’s draft increased double digits with the introduction of Foster’s Premium Ale draft.

“We’re very excited about the results we saw from the test market,” Kooyman said.

Research suggests there’s little cannibalization between Foster’s Premium Ale and Foster’s Lager.

Oil cans and 12-packs hit retail in August with draft becoming available in September.