Bud Light Lime Not Bud Light – What is in Bud Light Lime?

Bud Light Lime inherited its name from the best-selling beer in the country, but there are questions about if the beer is actually Bud Light, or if they just used the name to keep their sales up. To me this is Anheuser-Busch’s way of scamming their typical Bud Light Drinkers into buying another Bud Light product (which is not actually Bud Light).

The base beer in Bud Light Lime is not Bud Light, from Monday’s installment of Beer Business Daily.

From the issue: Regarding Bud Light Lime, he [a brewmaster cited by BBD] said that “it’s not possible to tell precisely what the base it is although we have a guess or two. Not an exact match to any other beer via what we know from routine market sampling,” but that it ain’t Bud Light as they have different “hopping schemes.”

Doug Muhleman, A-B’s group VP of brewing operations & technology, AKA chief brewer, told BBD: “We formulated for max refreshment and interaction with lime. It has Bud Light bones. Other than that, Harry, brewmasters don’t share their secrets.”

The article then proceeds to explain that “Miller Chill is not based on Miller Lite or any other preexisting beer from Miller Brewing Company.” This is True, which is why The Miller Brewing Company did not name the Beer Miller Lite Chill.

Beer Business Daily Article Here

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