Budweiser American Ale, due for release in October, will be billed as “a new style of ale.”

From BrewBlog: “That’s the language used on the label, based on filings with the federal government.

The predominantly red label — which includes an image of the

Anheuser-Busch eagle, the A-B compass and hops – bears this legend: “Budweiser American Ale defines a new style of ale – The American Ale – created by Anheuser-Busch brewmasters to deliver robust ale taste that’s full-bodied, but not too heavy nor too bitter.”

The neck ringer further plays up the “American” angle: “Budweiser American Ale. An ale that’s distinctly American in character. Savor the difference.”