Budweiser American Ale to be Released in October 2008

Friday, May 9, 2008

Budweiser American Ale, due for release in October, will be billed as “a new style of ale.”

From BrewBlog: “That’s the language used on the label, based on filings with the federal government.

The predominantly red label — which includes an image of the

Anheuser-Busch eagle, the A-B compass and hops – bears this legend: “Budweiser American Ale defines a new style of ale – The American Ale – created by Anheuser-Busch brewmasters to deliver robust ale taste that’s full-bodied, but not too heavy nor too bitter.”

The neck ringer further plays up the “American” angle: “Budweiser American Ale. An ale that’s distinctly American in character. Savor the difference.”