Budweiser American Ale to be Released in October 2008
Budweiser American Ale, due for release in October, will be billed as “a new style of ale.”
From BrewBlog: “That’s the language used on the label, based on filings with the federal government.
The predominantly red label — which includes an image of the
Anheuser-Busch eagle, the A-B compass and hops – bears this legend: “Budweiser American Ale defines a new style of ale – The American Ale – created by Anheuser-Busch brewmasters to deliver robust ale taste that’s full-bodied, but not too heavy nor too bitter.”
The neck ringer further plays up the “American” angle: “Budweiser American Ale. An ale that’s distinctly American in character. Savor the difference.”
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